MUJI SOHO, the first MUJI store in the US, Opens at 12:00 noon on November 16, 2007

New York, NY, October 25, 2007, MUJI U.S.A. LIMITED announces its opening date, which has been set to November 16, 2007, of MUJI SOHO, the first MUJI store to open in the US. Located at 455 Broadway, New York, MUJI SOHO will open from 12 noon to 9 p.m. during its first day of operation.

With approximately 3,200 square feet of retail floor space, MUJI’s first store in the US will offer over 2,000 items of MUJI products, including about 570 items of Stationery, 40 items of Furniture, 190 items of Fabric, 590 items of Housewares, 270 items of Health & Beauty products, 20 items of Outdoor supplies, 30 items of Electric Appliances and 330 items of Apparel. After the first day of opening, the store will open regularly from 11a.m. to 9p.m. from Monday to Saturday, and 11a.m. to 8p.m. on Sundays.

The opening event
MUJI is dedicated to reducing waste and conserving resources. In this spirit, MUJI encourages its customers to use “My Bag” in order to reduce waste that results from the use of paper or plastic bags at MUJI stores. The SOHO store is planning to introduce interactive events using “My Bag” to encourage environmentally friendly shopping to customers in New York City. The “My Bag” project at MUJI SOHO is scheduled as follows.

Free MUJI “My Bag” for the first three days of store opening: For its special opening event, MUJI has prepared 500 free “My Bag” give aways for the first five hundred customers who come to the store and shop on the opening day. There will be a MUJI gift inside of the bag. The store will also give away free MUJI “MY Bag” to customers who have shopped at store within these three days. MUJI “My Bag” will be offered at $1 after three days of opening.

Receive beneficial stamps by shopping with “My Bag”, starting from November 19: Every time a customer shops with MUJI “My Bag” instead of paper and/or plastic bags provided by MUJI, the MUJI store will stamp customer’s receipt as to recognize the customer as a “My Bag” shopper. When a customer collects thirty stamped receipts from MUJI SOHO store, as a reward, the customer will receive a gift. The first featured item will be New York in the bag. (*1.The items offered will vary by its stock conditions. *2. Store will give one stamp per shopping session. *3. This promotion will be subject to change.)

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