NEW YORK -September 6, 2007- MUJI U.S.A. LIMITED has announced its first MUJI store in the US will open in SoHo, New York City in November, 2007. The location of the store is 455 Broadway, New York and its retail floor space is approximately 3200 square feet.
Literally translated, Mujirushi Ryohin, the name by which MUJI was originally known, means “no brand quality goods”. The value of the MUJI product is in what it is, even without the name of the brand and/or the name of person designing it. The core of MUJI products lies in its flexibility and modesty to fit different thoughts and styles of the individuals. MUJI does not direct its product range at any one particular sector, rather aims to be universally relevant. MUJI products maintain reasonable price levels, not by compromising quality, but by careful selection of materials and the elimination of unnecessary production processes and wasteful packaging.
The store will offer over 2,000 items of MUJI products, including about 570 items of Stationary, 40 items of Furniture, 190 items of Fabrics, 590 items of Housewares, 270 items of Health & Beauty products, 20 items of Outdoor supplies, 30 items of Electric Appliances and 330 items of Apparels.
MUJI, originally founded in Japan, sells a wide variety of household, apparel and food products since 1980. From its beginning, MUJI has been committed to streamlining processes, selection of materials and simplification of packaging to provide good quality products at reasonable prices. Addition to more than 300 MUJI stores in Japan now, over 60 outlets of MUJI in 14 oversea countries and territories have been established. In October 2006, MUJI U.S.A. LIMITED was founded as a subsidiary of Ryohin Keikaku Co., Ltd. ( http://ryohin-keikaku.jp/eng/ ), brand holder of MUJI, to make an inroad to the US market.