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| Select MUJI stores will offer kids’ clothes for the first time in the U.S. starting spring 2015.The joy of putting on clothes, the wonders of growing up. MUJI imagines every aspect of the daily lives, behavior and feelings of children of all ages and their mothers, and makes products suitable for them.
The items reflect the MUJI spirit of developing products that reflect their essential qualities. In the case of kids’ clothes, they balance MUJI simplicity with playful touches, like rainbow graphic accents on shoes’ insoles. Since kids’ clothes need frequent washing, the range is made to stand up to a large number of washing cycles. Like other MUJI apparel, the overall styles emphasize material rather than trend, but at the same incorporate the moment’s silhouettes and detailing. Children may outgrow the clothes, but the emphasis on quality materials and timeless styles make them great for hand-me-downs. The range is appropriate for ages 1 to 4 and is available at MUJI Cooper Square in New York and MUJI Santa Monica in California. ABOVE Daily Kidswear Border Long Sleeve T-Shirt • $8.95 // Stretch Denim Pants • $24.95 BELOW Daily Kidswear Long Sleeve T-Shirt • $8.95 |
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