MUJI Opens U.S. Flagship Store in the New York Times…

NEW YORK – Wednesday, May 21, 2008 – MUJI U.S.A. LIMITED announces that MUJI Times Square, the U.S. flagship store of MUJI will open at 12:00 p.m. noon on Friday, May 30, 2008 in the New York Times Building at 620 Eighth Avenue. With 4,350 square feet of retail floor space, the store is along 40th Street overlooking the moss-and-birch-tree garden on the ground floor in Renzo Piano-designed building. 

Following the opening of MUJI SOHO at 455 Broadway, NY in November 2007, MUJI Times Square is the MUJI’s second U.S. store. The store will offer over 1,750 household items and 420 apparel items at the opening.


MUJI, originally founded in Japan, offers good quality products at reasonable prices which includes a wide variety of household items, apparel and foods. Mujirushi Ryohin, the name in Japanese which MUJI was originally derived from, translates as no-brand quality goods. The value of the MUJI product is in what it is, even without the name of the brand and/or the name of person designing it. The essence of MUJI products lies in its simplicity, flexibility and modesty to fit different life styles and individual preferences. MUJI does not direct its products to be affected by any trends and isms, rather does aim to be universally relevant. MUJI products maintain reasonable price levels, not by compromising quality, but by avoiding the waste typical of much product manufacturing and distribution in the form of unnecessary functionality, an excess of decoration, and needless packaging.


MUJI U.S.A. LIMITED is the U.S. subsidiary of Ryohin Keikaku Co., Ltd. Which is MUJI’s corporate entity incorporated in Japan. Since its founding in 1980, MUJI has expanded around the world and has 338 stores in Japan, 82 stores in other countries across Asia, Europe in addition to now 2 stores in New York City. Ryohin Keikaku Co., Ltd., is a publicly owned company traded on the Tokyo Stock Exchange (ticker number: 7453) with $1.5 billion in sales in 2007.



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