Product fitness 80 Exhibition

What would happen if we used 20% less materials and energy to make products?

After the March 11, 2011 earthquake and tsunami, and the subsequent nuclear disaster in Japan, those impacts are forcing people to reconsider lifestyles dependent on the excess consumption of resources. Acting in unison with people thinking about their new styles of life, from August 24 to August 30, MUJI will present Product fitness 80, an exhibition at SOMArts in San Francisco that calls for a reconsideration of the way in which MUJI addresses product design and product “fitness”.

The figure 80 reflects on what would happen if we were to make all products using just 80% of the materials and energy that we have been using to date.

MUJI constantly exercises self-restraint in the design and manufacture of its products, asking itself “is this necessary?” or “is this going too far?”

Product fitness 80 reflects MUJI’s belief that a little restraint will change our life and the world.

24th-30th August 2012

SOMArts Cultural Center
934 Brannan St., San Francisco, CA 94103


(Photo: J. Astra Brinkmann)

Special Events

Saturday, August 25 – Presentations by Kate Stohr, Hiromi Tabei and Fumiko Docker of Architecture for Humanity

Thursday, August 30
– Shing02 Talk Show & Music Concert feat. DJ Icewater


All proceeds from ticket sales will be donated to Architecture for Humanity.

Venue support generously provided by SOMArts, which is supported by the San Francisco Arts Commission.